Table of Contents
What is Pinterest
Pinterest is a social media platform that allows users to share and discover new interests by posting images or videos. Interests are organized into boards, and users can follow other users’ boards to get updates on their activities. Pinterest is a powerful way to drive sales and leads for businesses, as it allows companies to showcase their products and services in a visually appealing way.
As of April 2022, Pinterest has over 459 million monthly active users worldwide. In the United States, it is the second most popular social media platform after Facebook, with over 175 million monthly active users.
How does Pinterest work
Pinterest is a platform that allows users to create and share virtual pinboards.
Boards are collections of pins and can be organized around any topic or theme. Pins are images or videos that are saved to a board and can be anything from recipes to DIY projects to fashion inspiration.
To get started on Pinterest, users create an account and then begin creating boards. Once a board is created, users can start adding pins to it. Pins can be added from anywhere on the web by using the “Pin It” button or by uploading images from a computer. Pins can also be repinned, which allows other users to share them with their followers.
In addition to creating and sharing boards, users can also follow other users, search for pins and boards, and discover new content. The home feed on Pinterest shows pins from the people that a user is following as well as popular pins from around the site.
Pinterest is a great way to discover new content and get inspired.
What are the types of pins on Pinterest?
There are four main types of pins on Pinterest: image, video, GIF, and rich pins. Image pins are the most popular type of pin, and they can be either static or animated. Video pins are also popular, and they can be either short clips or long-form videos. GIFs are a fun way to add animation to your pins, and they can be either static or animated. Rich pins provide extra information about the pin, and they can include things like the price of an item, the ingredients in a recipe, or the days and times of an event.
Lately, Pinterest announced Video Pins and Product Pins.
How do you create good pins?
To create good pins on Pinterest, start by thinking about what your target audience would be interested in. Then, create content that is visually appealing and easy to understand. Finally, optimize your pins for the search engine by using keywords that describe your business. By following these simple tips, you can create content that will drive sales and leads for your business.
Paid options for promoting your content on Pinterest
There are a few different ways to promote your content on Pinterest. You can pay to have your pins promoted, or you can use Pinterest ads.
You can also use influencer marketing to reach a larger audience. Paid promotion is an option to get your content seen by more people quickly, and it can help you drive traffic and sales. Pinterest ads are a great way to reach a specific audience, and they can be very effective in driving traffic and sales. Unfortunately, I noted that Pinterest Ads are quite expensive ($0.50 per click for example). Of course, there is a reason: the audience of the site is highly targeted and genuine.
Influencer marketing is a great way to reach a larger audience and build your brand. Choose the option that best fits your needs and objectives (budget).
How does Pinterest rank pins?
Pinterest ranks pins based on a number of factors, including the quality of the pin (like image, title, etc), the number of pins per day, the number of repins, and more. By creating high-quality content and promoting it through Pinterest, businesses can reach a wider audience and generate more interest in their products or services. Also, the time of publishing and demographics are major criteria for ranking. Later I’ll talk about it.
What is a Pinterest spam filter?
If you’re using Pinterest to promote your business, it’s important to be aware of the spam filter. A spam filter is a tool that helps keep Pinterest clean and organized by removing spammy or irrelevant content. If your content is caught by the spam filter, it will be hidden from view and you may be banned from posting. To avoid being caught by the spam filter, make sure to only post high-quality, relevant content. Additionally, avoid using irrelevant keywords or hashtags in your posts, as this can also trigger the spam filter. If you’re not sure whether your content is likely to be caught by the spam filter, you can always ask a Pinterest expert for help.
In my experience, sometimes this filter is not working properly and there is a possibility to get your account suspended.
This happened to me when I integrated bulk posting (see below) and automatically Pinterest blocked my business account. But they’re a well-supported system.
Literally, they re-activated my account after 2 hours and a half after my appeal for reviewing. After that, I hadn’t been issued with Pinterest.
Can You Add Links To Idea Pins On Pinterest
You can add links to pins on Pinterest. This can be a great way to drive traffic to your website or blog, and also to promote your products or services To do this, simply create a new pin and then add a link in the “Source” field. Be sure to add a helpful description so that users know what they’re clicking on. You can also add links to existing pins by editing them and adding the link in the same field.
The good thing is: that you’re not limited. You can post as many pins with a link as you want.
Sign up for a Business account
There are a few things to consider when deciding whether to have a personal or business Pinterest account. If you’re using Pinterest for business, then it’s important to have a business account so you can take advantage of all the features and analytics that Pinterest offers businesses. However, if you’re just using Pinterest for personal use, then a personal account is fine. Whichever account you choose, be sure to optimize your content so that it can be found by others using Pinterest’s search engine.
Optimize your Pinterest profile
Creating a good standing profile will increase your visibility on the platform. By choosing a nice cover and avatar, and then a detailed described description, you’ll be promoted highly. Don’t forget to follow the guidelines of the platform about image dimensions and non-sensitive information.
How To Create And Change Pinterest Profile Covers
Your Pinterest profile is like your business card on the platform. It’s one of the first things people will see when they visit your page, so it’s important to make a good impression. Here are some tips for creating and changing your Pinterest profile cover:
- Choose an image that represents your brand well or try it with a colorful avatar.
- Make sure the image is high quality and of a good resolution.
- Use text sparingly, and only if it’s necessary.
- Avoid using logo images or pictures of people (if they do not belong to you).
Your profile cover is one of the most important elements of your Pinterest profile, so take some time to create a memorable shot. With a little effort, you can make sure that your profile makes a good impression and helps you stand out from the crowd.
Do Pinterest Followers Matter
The number of followers you have on Pinterest doesn’t necessarily matter and they haven’t a direct impact on the ranking of the pins. Yes, people subscribed to you will see your pins on their feed but if you’re looking for big exposure, the number of followers is not the key. Pinterest is not a platform where the profiles make thousands of followers.
The content is a King!
However, it can be a good indicator of how popular your profile is and how well you’re doing at promoting your brand on the platform. This can push your Pins but nothing else. If you have a large number of followers, it means that people are interested in what you’re posting and are more likely to appear on others’ feeds.
Additionally, a large number of followers can also help you attract new followers, as people are more likely to follow accounts with a lot of followers. So, while the number of followers you have isn’t necessarily important, it can be a good way to measure your success on Pinterest especially if you’re promoting brands on the platform.
Join Group Boards
To get your content seen by more people is to join group boards. Group boards are boards where multiple users can contribute pins. When you join a group board, your pins will be seen not only by the people who follow the board but also by the people who follow the other users who are contributing to the board. This can help you reach a larger audience and get more exposure for your brand.
To join a group board, simply find a board that you’re interested in and ask the owner if you can contribute. Once you’ve been approved, you’ll be able to add pins to the board just like any other user.
Use Pinterest Analytics to help form your strategy
Pinterest offers a bunch of statistics to make reporting effective. Everyone needs to know what time is the best to share a Pin, right?
How do you measure success with Pinterest?
There are a few key metrics you can use to measure success with Pinterest:
- Number of pins: This measures how much content from your site is being pinned. A high number of pins indicates that your content is popular and engaging.
- Number of repins: This measures how often your content is being shared. A high number of repins indicates that your content is valuable and worth sharing.
- Number of followers: This measures how many people are interested in your content. A high number of followers is a sign that you have a loyal and engaged audience.
- Number of clicks: This measures how often people are clicking through to your website from Pinterest. A high number of clicks is a signal that your content is relevant and appealing to your audience.
Pinterest Trends Analytics
Pinterest Trends is a tool that allows you to see what people are searching for on the platform. You can use this tool to gain insights into what people are interested in and to create content that appeals to your audience.
To access Pinterest Trends, simply login to your Pinterest account and click on the “Trends” tab at the top of the page. From there, you can explore different categories and see what people are searching for. You can also use the “Compare” function to compare different terms and see how they’re trending over time.
Pinterest Trends is a valuable tool, don’t miss it!
Audience Insights
Pinterest also offers audience insights, which allows you to see detailed information about the people who follow you on the platform. To access your audience insights, again log in to your Pinterest account and click on the “Audience” tab at the top of the page. From there, you can explore different aspects of your audience, such as their location, age, gender, and interests.
This information can be useful in understanding your audience and tailoring your content to appeal to them. For example, if you see that most of your followers are female, you may want to create content that is specifically targeted at women.
Conversion insights
In addition to audience insights, Pinterest also offers conversion insights, which allows you to see how people are interacting with your pins. To access your conversion insights, log in to your Pinterest account and click on the “Conversions” tab at the top of the page. From there, you can see how many people have clicked through to your website from Pinterest and how many people have made a purchase. It’s similar to Facebook Pixel and Google Tag.
This information can be useful in understanding which of your pins is most effective in driving traffic and sales. For example, if you see that one of your pins has a high click-through rate but a low conversion rate, you may want to revise the pin to make it more effective.
How to create Content on Pinterest
Find a niche
The first step to creating great content on Pinterest is to find your niche. What are you passionate about? What do you want to share with the world? Once you’ve found your niche, you can start creating content that is relevant and engaging for your target audience.
To find your niche, ask yourself these questions:
- What topics am I passionate about?
- What do I want to share with the world?
- What does my target audience care about?
- What content would be relevant and engaging for my target audience?
Once you’ve answered these questions, you should have a good idea of what your niche is. From there, you can start creating content that is relevant and engaging for your target audience.
Create pins that are visually appealing
People are drawn to visually appealing content, so it’s important to make sure your pins are eye-catching and attractive. To do this, use high-quality and colorful images and avoid using too much text. Instead, focus on creating pins that are easy to understand.
Additionally, you can use tools like Canva to create pins that are branded and consistent with your overall aesthetic.
Be consistent
When you create content for Pinterest, it’s important to be consistent with your brand’s voice and messaging. This means using the same language, tone, and style that you use on your website and other social media channels.
Your pins should also reflect your brand’s aesthetic. If you have a well-defined visual style, carry it over to your pins. This will make your brand instantly recognizable, and help you build a loyal following on Pinterest.
Create relevant content
Before you start creating content, it’s important to do your research. What keywords are people searching for on Pinterest? What trends are popular in your niche?
To create content that is relevant and engaging for your target audience, you need to understand what they care about. What are their interests? What do they want to learn more about? You can use tools like Google Keywords Planner and Pinterest Analytics to research the keywords that people are searching for on Pinterest.
Once you’ve identified relevant keywords, you can start creating content that is tailored to your audience’s interests. For example, if you’re a travel blogger, you might create pins about travel tips, destinations, or packing hacks.
If you’re not sure what kind of content to create, take a look at the pins that are already popular in your niche. What do they have in common? What makes them so successful? Use these insights to guide your own content creation.
Write with expertise and passion
No matter what type of content you’re creating, it’s important to write with expertise and passion. Your audience can tell when you’re genuine about what you’re saying, and they’ll be more likely to engage with your content if they can tell that you’re an expert on the topic.
If you’re not an expert on the topic, that’s okay! You can still create great content by doing your research and writing with enthusiasm. Your audience will appreciate the effort you put into creating high-quality content.
Improve Pinterest SEO
SEO (Search Engine Optimization) is a part of Pinterest Marketing. All Pins are very well indexed by search engines. This way, you’re creating content not only for Pinterest but Google. Your images will appear on Google Images which could boost your results drastically.
Use catchy and informatical titles, keywords, and descriptions
To improve the SEO of your pins, make sure to use catchy and informative titles, keywords, and descriptions. These elements will help your pins show up in search results and get clicked on by users.
- Use keyword-rich titles: Write titles that accurately describe your pin and include relevant keywords. You can help yourself using free tools like KeywordTool.io.
- Use keyword-rich descriptions: Write descriptions that are clear and concise, and include relevant keywords.
- Optimize your images: Choose images that are amazing, unique, and concrete.
Create eye-catching images
As I mentioned before, people are drawn to visually appealing content. To make your pins stand out is to use eye-catching photos. That could be infographics or interesting memes. Be creative and follow the instructions on Pinterest for size and quality (they’re posted on Pinterest).
When choosing images for your pins, consider the following:
- Use high-quality images: Choose images that are clear and sharp. Avoid using blurry or low-resolution images.
- Mix colors or try one type of graphics: Colors can have a big impact on how people react to your pins. Use colors that are visually appealing and convey the mood of your pin.
- Use interesting visuals: In addition to using quality images, you can also use infographics, gifs, videos, and other types of visual content to make your pins more engaging.
Schedule your pins
To get the most out of Pinterest, it’s important to be active on the platform. One way to do this is to schedule your pins so that they’re posted throughout the day.
There are a few different ways to schedule your pins:
- Use a Pinterest scheduler: There are a number of different schedulers that you can use to automatically post your pins at specific times.
- Pin manually: If you don’t want to use a scheduler, you can also pin your content manually. This requires more effort, but it’s a great way to connect with your audience on a personal level.
No matter which method you choose, make sure to post your pins at times when people are most likely to be on Pinterest. For example, if you’re targeting a U.S. audience, you should post during the evening and night hours. You can check when the audience responds more than usual by comparing a few pins published at different times.
When And How Often Should You Pin On Pinterest?
The best times to pin on Pinterest are Saturday mornings and evenings, and 9–11 p.m. EST from Monday to Friday. You should aim to pin 5–30 pins per day. But my experience talks: that every profile is unique. Try to test on your own. Use Pinterest Analytics to catch to assess when is the best time to post.
How to generate content on Pinterest automatically
If you want to generate content on Pinterest automatically, you can do so by connecting an RSS feed or using a .csv file to bulk create videos.
Auto-publish Pins by connecting an RSS feed
To connect an RSS feed:
- Go to your settings and click on “Bulk Create Pins”
- Enter the URL of the RSS feed you want to connect or upload .cvs.
- Choose the board you want to publish your pins to (Save Pins to).
Auto-publish Videos
To bulk create videos:
- Go to your settings and click on “Create a video.”
- Choose the board you want to publish your pins to.
- Select the frequency with which you want your pins to be published.
- Enter the URL of the video you want to upload.
- Enter a title and description for your video.
Paid tools for bulk publishing
You can use a tool like Hootsuite. Hootsuite is a tool that helps you schedule your pins content.
To use Hootsuite, create an account and connect it to your Pinterest account. Then, create boards and start adding pins. It’s important to remember that you should still curate your content manually.
Call To Actions That Will Grow Your Business On Pinterest
There are a number of different calls to action that you can use on Pinterest to grow your business. Here are some ideas:
- Follow us on Pinterest!
- Pin this image!
- Check out our website for more information.
- Learn more about our products.
- Watch our latest video.
The most popular niches on Pinterest
To be honest, follow the line: Pinterest is for women. According to Statista from January 2022, 76.7% is the share of women on Pinterest.
Obviously, typical male topics like Auto, Sports are not really successful on Pinterest. Admire that sometimes low-competitive niches could be more profitable but you need a tactic as a stone to boost your non-friendly niche.
The most popular niches on Pinterest in the USA are:
- Food and drink
- Home and Garden
- Fashion
- Beauty
- Personal development
- DIY and crafts
- Travel
- Health and Fitness
- Technology
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