Hotjar Review: Details, Pricing, & Features

Hotjar provides the ability to see how users are really interacting with your site or app. This data is collected through heatmaps and session recordings, which show you exactly where users are clicking, scrolling, and tapping on your site or app. With this information, you can make informed decisions about how to improve your user experience.

What is Hotjar?

Hotjar provides immediate visual feedback, allows you to see how people use your site, and uncovers insights that may help you make improvements. 900,000 websites in 180+ countries rely on us.

Hotjar is designed to work in tandem with your existing analytics, providing a more qualitative touch to the quantitative data. The quick and visual method for gaining insight into your users.

This is the program to use if you want to better understand how people interact with your website. I’ve been utilizing it for many years, and I adore it; it’s also cheap and simple to set up on numerous websites.

Company Details

Name: Hotjar Ltd.

Founded: 2014

Country: Malta (HQ), with offices in the US, UK & Ireland

How does Hotjar work?

Once you have created an account and installed the Hotjar script on your site, Hotjar will start collecting data about your visitors. This data is then processed and presented to you in the form of heat maps, recordings, and other reports.

You can use this data to see where users are clicking on your site, what they are doing, and how you can improve your site to better meet their needs.

Hotjar Integrations

Integrates with many popular tools, including:

• Google Analytics
• Adobe Analytics
• KISSmetrics
• Mixpanel
• Crazy Egg
• ClickTale
• FullStory

Hotjar Features

The features that Hotjar offers are designed to give you insights into how your website is being used, what your users want, and how you can improve your site to better meet their needs.

Heatmaps

The first and most popular feature of Hotjar is the heatmap. A heatmap is a visual representation of where users are clicking on your site. This can be used to see what areas of your site are attracting the most attention, and where you might need to make changes to improve the user experience.

Visitor recordings

Video recordings of your visitors to see exactly what is happening in each of them.

Conversion Funnels

Reports on where users leave within the conversion funnel. Track the path that users take through your site and identify where they are dropping off. Funnels allow you to track how users are progressing through a specific task on your site, such as making a purchase or signing up for a newsletter. This can help you identify where users are dropping off and make changes to improve the user experience.

Form analysis

See how users are filling out your forms and identify any areas that may be causing confusion. Reports that analyze how your visitors interact with the forms and each of their fields.

Feedback

Get direct feedback from your users with surveys that can be triggered at specific points on your site.

Recruit testers

Select participants to participate in User tests. User testing tool that provides everything you need for moderated and unmoderated tests.

Hotjar’s user testing features give you all the tools needed to conduct both moderated and unmoderated user tests. You can recruit testers from our panel of opt-in users, or use your own participants.

Mobile Device Analysis

Optimizes to gather insight about mobile web browser visitors.

Hotjar’s mobile device analysis optimizes to gather insights about mobile web browser visitors. The data collected helps you understand how your website is being used on different devices and operating systems. This information can be used to improve the user experience on your website.

Some of the data that can be collected through mobile device analysis includes:

• Device type
• Operating system
• Screen resolution
• Geolocation
• Browser version
• Connection speed

This data is collected through the use of heatmaps, session recordings, and surveys. Heatmaps show you where visitors are clicking, scrolling, and tapping on your website. Session recordings give you playback of what a visitor did on your website. Surveys allow you to ask questions that can be used to collect qualitative data.

Mobile device analysis is a valuable tool for understanding how visitors are using your website on different devices. This information can be used to improve the user experience on your website.

Session Replays

Records web visitor sessions.

Hotjar session recordings are actual video recordings of web visitors’ screens. This allows you to see everything that was happening on a visitor’s screen at the time, including any input they may have provided (e.g. filling out a form, moving their mouse around, etc.).

You can use session replays to:

• See how visitors are interacting with your website
• Identify potential usability issues
• See what’s causing confusion or frustration for visitors
• Get feedback on new design changes

Eye Tracking & Click Tracking

Hotjar’s Eye Tracking feature allows you to see how far down the page your visitors are scrolling and where they are looking. This is valuable information that can help you optimize your website for a better user experience. The Click Tracking feature lets you see where people are clicking on your website. This is also valuable information that can help you improve your website’s design.

Mouse Movement

Hotjar records your visitors’ interactions with your website by tracking their mouse movements. This allows you to see which areas of your page are getting the most attention and where users may be struggling.

Frustration Tracking

You can set up automatic recordings of user interactions that lead to specific events on your website (e.g. clicking the “add to cart” button). This allows you to see exactly what users are doing when they’re struggling with your site, so you can make changes to improve the user experience.

How much does Hotjar cost?

Hotjar offers a free plan and paid plans starting at $29/month. The paid plans include more features and higher limits on the number of users, page views, and recordings.

Paid plans

The Business Plan includes all of the features in the Free and Growth Plans, plus:

• Unlimited visitors
• 1 year of data storage
• 5 team members
• Priority support
• Advanced integrations
• Dedicated success manager
• Custom branding
• Priority support
• Unlimited Heatmaps
• Advanced analysis

Free plan

• 500 pageviews/day
• 3 months of data storage
• 1 user
• 5 heatmaps
• 5 recordings
• 2 feedback polls
• 1 recruitment campaign
• Email support
• What’s included in paid plans?
• Unlimited pageviews
• 12 months of data storage
• Unlimited users
• Unlimited heatmaps
• Unlimited recordings
• Unlimited feedback polls
• Unlimited recruitment campaigns
• Priority email support

Hotjar Payment methods

Hotjar accepts Visa, Mastercard, and American Express. They also accept payments through PayPal.

Who are the typical users of Hotjar?

Hotjar’s typical users are web professionals who want to understand what’s happening on their site from the perspective of their visitors. This includes designers, developers, product managers, marketers, and anyone else who wants to improve their website or app.

What are the benefits of using Hotjar?

Hotjar is an excellent tool for analytics and tracking user experience. It allows website owners to get a comprehensive understanding of how people interact with their site. The features are plentiful and the interface is very user-friendly, making it a great choice for those who want an easy-to-use solution. With continuous recording options, there’s no need to delete or manage video sessions, and you can use the Ask feature to gather feedback from users.

There are many benefits to using Hotjar, but some of the most popular include:

Improved user experience

By understanding how users interact with your site, you can make changes to improve the overall experience. This can lead to increased conversions and happier customers.

You can see exactly where your visitor moves the mouse on your website. You can understand better the UX and improve your website communication.

Increased sales

By making changes to improve the user experience, you can also increase sales. By making it easier for users to find what they are looking for and eliminating any confusion, you can make it more likely that they will make a purchase.

Better customer retention

Happy customers are more likely to stick around. By understanding what your customers want and need, you can make changes to keep them coming back.

It has mainly helped me to understand where the new or old users are dropping off or which part of the content on the landing page is more engaging with the customer and which are not hence you can make changes accordingly and test them again.

Improved SEO

Satisfied users are more likely to share your site with others, which can lead to increased traffic and improved SEO.

The ability to create and share heatmaps or screen recordings while adhering to GDPR and privacy policies is incredibly helpful. It’s gotten better at reducing privacy issues so you can monitor user behavior and trends easily.

Improved Ads

Hotjar is one of the best platforms for user and customer behavior that I have used throughout my career. The details are important as they help you understand what works and doesn’t work with your website users.

WordPress friendly

As I am using WordPress, installing and setting up Hotjar on my website was very easy. I got live with Hotjar is just not more than 5 min. The whole setup process was very easy. We can see the recordings of the users and how they went to our websites. We can see their clicks, where they wait for, almost everything. We can see the recording for new users, returning users as well as mobile users also. There is also one feature for heatmaps that see heatmaps of the users very accurately.

What are the disadvantages of using Hotjar?

While there are many advantages to using Hotjar, there are a few disadvantages to consider as well:

It can be intrusive

Hotjar tracks user behavior on your site, which can be considered intrusive. While this data is anonymized and cannot be used to identify individual users, some people may still consider it a privacy concern.

Hotjar still does not provide its users with 100% realistic data. Sometimes the heatmaps provided can be flawed and it can do damage if you consider Hotjar data as the only data to understand your user journey on a website.

It can slow down your site

Hotjar uses JavaScript to track user behavior, which can slow down your site. This is not a major concern for most sites, but it is something to keep in mind.

Unable to monitor embedded iframes. The configuration of embedded iframes is complicated but in the end, it works. Also should provide entire website heatmaps which can make it easier to analyze.

It is not free

Hotjar offers a free plan, but it is limited in terms of features and data. If you want to use Hotjar to its full potential, you will need to upgrade to a paid plan.

The Customer Support is not that good. I have contacted them multiple times for various issues and they take a long time to reply or don’t bother to reply at all most of the time.

What is the difference between a page view and a visitor?

A page view is counted when a page on your website is loaded by a visitor. A visitor is counted when someone visits your website for the first time (or after being inactive for 30 minutes).

Conclusion

Overall, Hotjar is a great tool with some flaws which can be overlooked. The features offered by Hotjar are very good and helpful. The pricing is also very reasonable. I would recommend Hotjar to anyone who wants to understand their website users better.